Wednesday, May 25, 2005
Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors
Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors
© 1997 by Michel Robert
The best competition possible is having no competition. Have a distinctive strategy and change the rules of the game. Neutralize and paralyze the leader. Surprise the enemy.
Manager’s vision is often operational, not strategic.
The leader needs to focus on long-term goals and ignore short-term distractions.
Strategy can be based on products, customers, geography, market segments.
You must differentiate on one item only:
1. Product
2. Customer
3. Markets
4. Product capability
5. Technology know-how
6. Sales/marketing
7. Distribution method
8. Nat’l resources
9. Size/growth
10. Return/profit
Have only one driving force for company. Profit is the result of strategy, not its objective. If you feel the driving force changing, the company is drifting. A good strategy stays in place over a long period of time. Management gets seduced by opportunities and suffers change by accident not design.
What is the business concept? If you are market driven, do lots of market research and focus on user loyalty. Control the sandbox. Identify which competitors your strategy will attract. Anticipate future strategy.
People cannot implement what they don’t know.
People don’t implement properly what they don’t understand.
People don’t implement what they are not committed to.
Don’t form an alliance to correct a weakness.
Never license proprietary technology.
Form an alliance to exploit unique strength with strong partner.
Amazon: http://www.amazon.com/exec/obidos/ASIN/0070531331
© 1997 by Michel Robert
The best competition possible is having no competition. Have a distinctive strategy and change the rules of the game. Neutralize and paralyze the leader. Surprise the enemy.
Manager’s vision is often operational, not strategic.
The leader needs to focus on long-term goals and ignore short-term distractions.
Strategy can be based on products, customers, geography, market segments.
You must differentiate on one item only:
1. Product
2. Customer
3. Markets
4. Product capability
5. Technology know-how
6. Sales/marketing
7. Distribution method
8. Nat’l resources
9. Size/growth
10. Return/profit
Have only one driving force for company. Profit is the result of strategy, not its objective. If you feel the driving force changing, the company is drifting. A good strategy stays in place over a long period of time. Management gets seduced by opportunities and suffers change by accident not design.
What is the business concept? If you are market driven, do lots of market research and focus on user loyalty. Control the sandbox. Identify which competitors your strategy will attract. Anticipate future strategy.
People cannot implement what they don’t know.
People don’t implement properly what they don’t understand.
People don’t implement what they are not committed to.
Don’t form an alliance to correct a weakness.
Never license proprietary technology.
Form an alliance to exploit unique strength with strong partner.
Amazon: http://www.amazon.com/exec/obidos/ASIN/0070531331
