Monday, May 16, 2005

 

Creating a New Civilization: The Politics of the Third Wave

Creating a New Civilization: The Politics of the Third Wave
© 1995 by Alvin Toffler

Knowledge systems push the cost of diversity to zero. They cut down on warehousing, transportation, tracking of shipments. They allow the creation of new materials, allowing substitution of one material for another.
We ship large quantities around the world because we do not have local substitutes. Knowledge is a substitute for both resources and shipping. Time is a hidden input. Space is conserved and conquered by knowledge.

Knowledge substitutes for capital. Human capital has replaced dollar capital.
Knowledge is for all intents inexhaustible. Knowledge can be used by two companies at the same time. And it can be used to generate more knowledge.

Companies in the Third Wave sector tend to be young, both in corporate age and work force. They invest more in R&D. They must innovate continuously. This means short product life cycles and rapid turnover of people, tools, and administrative practices. The key assets of these firms are symbols inside the skulls of their people.

Third Wavers dominate the Internet and numerous grass roots efforts in the country. The Third Wave forces in America have yet to find their voice. The political party that gives it to them will dominate the American future.

Third Wave organizations, instead of adding functions, seek to subtract or subcontract them to stay alive. Contract out as many tasks as possible.

Some generations are born to create, others to maintain, a civilization.

Amazon: http://www.amazon.com/exec/obidos/ASIN/1570362246
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