Thursday, May 26, 2005
The 500-Year Delta: What Happens After What Comes Next
The 500-Year Delta: What Happens After What Comes Next
© 1997 by Jim Taylor and Watts Wacker
If you are going to succeed in chaos, you must connect with chaos. You must act in concert with chaos.
What really mattered in an organization was how binding a decision was on the life span on the organization. What is the duration of the impact of a decision?
Early adopters are absolutely critical because they are opinion leaders. It is their efforts that attract the second group of adopters, “confirmers.” Then, as early adopters and confirmers group together, they begin to form a market. Early adopters belong to engineering, Confirmers to Marketing, and then once it is total adoption, conversation about it stops. No one talks about Coke, Coke just IS.
Privacy will matter to Millennialists because in a world of connectivity, privacy becomes scarce, and scarcity gains value.
Sales focus can either be product, marketing process, or on the consumer.
Create a tribe by initiation, closing ceremony, continuous reinforcement of ritual. Send out a letter telling your customers how smart they were to choose you. The proof of constant caring is an act of genius.
The message needs to show respect and be authentic.
Returns increase, too, as information is shared in real time, in the present tense, and they increase in direct proportion to the degree to which the information is shared. Real-time information sharing creates authenticity.
We have not even begun to ask the question that bioengineering soon will be requiring us to answer. We are inventing new life forms at the same rate we are losing old ones. What is life? Is human sperm in a sperm bank stuff or life?
There are a number of myths you need to get past: reason, family, business organization (only owners or employees), relations of economic worth, governments, nations, action, singularity, and the myth that reality is real.
“Of course its insane” Yossarian said, “That’s why it is the only sane thing to do!”
Fusion: Have a commitment, making the commitment the entire core of your business, binding your employees to that core commitment.
Great businesses are businesses that have at their heart an entrepreneur whose long-term objective is everyone’s objective. Great businesses also make that objective the entire core of their existence. They fuse their business to the core.
Eliminate the number of things that you do. Take whatever values are inherent in the business and let those truths direct and manage the daily activities of the enterprise.
The only thing that can create customer loyalty is loyalty itself. It is only by giving loyalty to your customers that you can get loyalty back in return, and it is only by recognizing that customers are under no obligation to give their loyalty that you can hold on to it day by day.
Your first concern is someone who purchased your product, not someone who might do so. You thank your customers for what they have done in the past.
You make your value structure isomorphic with the value structure of your customer base.
Make the ownership of a customer relationship a fundamental part of the creation of the business itself. All you can transfer from product to product, and brand to brand, is your customers’ loyalty. His or her loyalty is the most valuable commodity you can own. Scarcity creates value.
People should be paid for information on themselves. Understand tribalism, membership, and fraternity of strangers.
Any organization builds up endotruths and exotruths. Endotruths are ones known inside but not outside. Exotruths are presumed truths about the tribe, the ones that determine its external value and reputation and cannot be shaken even by denying them.
It’s okay to waste time. Avoid the activity trap. Manage choices out of your life, not into it. Take a nap, catch an afternoon matinee. Conserve energy and you’ll have more of it for the things that really matter.
Managing choices out of your life is single most important survival skill in business. What’s needed today is less attention than distention. You should maintain a refusal to involve yourself in issues which have no relevance for you.
Find your own sacred site.
Start planning around the certainty of uncertainty. Focus on outcomes.
Simplify your focus.
Here are some words of potential interest: Anthrolieange, bionomics, cryptocentrism, distention, diversity IQ, downward nobility, fault tolerance, filocity, Gosh, instant history, nanostalgia, nulture, on the bubble, tribal marketing.
Amazon: http://www.amazon.com/exec/obidos/ASIN/0887308384
© 1997 by Jim Taylor and Watts Wacker
If you are going to succeed in chaos, you must connect with chaos. You must act in concert with chaos.
What really mattered in an organization was how binding a decision was on the life span on the organization. What is the duration of the impact of a decision?
Early adopters are absolutely critical because they are opinion leaders. It is their efforts that attract the second group of adopters, “confirmers.” Then, as early adopters and confirmers group together, they begin to form a market. Early adopters belong to engineering, Confirmers to Marketing, and then once it is total adoption, conversation about it stops. No one talks about Coke, Coke just IS.
Privacy will matter to Millennialists because in a world of connectivity, privacy becomes scarce, and scarcity gains value.
Sales focus can either be product, marketing process, or on the consumer.
Create a tribe by initiation, closing ceremony, continuous reinforcement of ritual. Send out a letter telling your customers how smart they were to choose you. The proof of constant caring is an act of genius.
The message needs to show respect and be authentic.
Returns increase, too, as information is shared in real time, in the present tense, and they increase in direct proportion to the degree to which the information is shared. Real-time information sharing creates authenticity.
We have not even begun to ask the question that bioengineering soon will be requiring us to answer. We are inventing new life forms at the same rate we are losing old ones. What is life? Is human sperm in a sperm bank stuff or life?
There are a number of myths you need to get past: reason, family, business organization (only owners or employees), relations of economic worth, governments, nations, action, singularity, and the myth that reality is real.
“Of course its insane” Yossarian said, “That’s why it is the only sane thing to do!”
Fusion: Have a commitment, making the commitment the entire core of your business, binding your employees to that core commitment.
Great businesses are businesses that have at their heart an entrepreneur whose long-term objective is everyone’s objective. Great businesses also make that objective the entire core of their existence. They fuse their business to the core.
Eliminate the number of things that you do. Take whatever values are inherent in the business and let those truths direct and manage the daily activities of the enterprise.
The only thing that can create customer loyalty is loyalty itself. It is only by giving loyalty to your customers that you can get loyalty back in return, and it is only by recognizing that customers are under no obligation to give their loyalty that you can hold on to it day by day.
Your first concern is someone who purchased your product, not someone who might do so. You thank your customers for what they have done in the past.
You make your value structure isomorphic with the value structure of your customer base.
Make the ownership of a customer relationship a fundamental part of the creation of the business itself. All you can transfer from product to product, and brand to brand, is your customers’ loyalty. His or her loyalty is the most valuable commodity you can own. Scarcity creates value.
People should be paid for information on themselves. Understand tribalism, membership, and fraternity of strangers.
Any organization builds up endotruths and exotruths. Endotruths are ones known inside but not outside. Exotruths are presumed truths about the tribe, the ones that determine its external value and reputation and cannot be shaken even by denying them.
It’s okay to waste time. Avoid the activity trap. Manage choices out of your life, not into it. Take a nap, catch an afternoon matinee. Conserve energy and you’ll have more of it for the things that really matter.
Managing choices out of your life is single most important survival skill in business. What’s needed today is less attention than distention. You should maintain a refusal to involve yourself in issues which have no relevance for you.
Find your own sacred site.
Start planning around the certainty of uncertainty. Focus on outcomes.
Simplify your focus.
Here are some words of potential interest: Anthrolieange, bionomics, cryptocentrism, distention, diversity IQ, downward nobility, fault tolerance, filocity, Gosh, instant history, nanostalgia, nulture, on the bubble, tribal marketing.
Amazon: http://www.amazon.com/exec/obidos/ASIN/0887308384
